Bob Garfield

Feature Article: Advertising Age: Bob Garfield

Enter, then, Shoutomatic. It is one of a half dozen web-based apps for recording audio status updates on Twitter or Facebook. It’s a handy little gadget, enabling anyone to share their uninteresting observations and/or travel plans with their own voice. “About to eat a scrumptious falafel” is fascinating in its own right; just imagine adding the dimension of sound.

The thing about Shoutomatic, though, is its unique selling proposition — namely, audio status messages as a unique selling engine.   BUY Personal Shout-Outs and Commercial Shout-Outs from Celebrities: http://ShoutOmatic.com

To read to the full story:
http://adage.com/article?article_id=145488

As well as offering a paid-for service where “celebrities” will record a message for you to tweet, ShoutoMatic http://ShoutOmatic.com also offers the infinitely more useful and free service of letting you record your own tweets.

Head on over to the site, either sign up for an account, or connect via Facebook, and you’re ready to start “shouting,” as it were.

On the simple interface you just hit to record, review and save the clip. If you’ve signed in with Facebook it will prompt you to post it on there, but you can skip this bit.

After you’ve saved it, you can e-mail, download, post to Facebook or tweet your audio. If you tweet it, then Shoutomatic makes you a neat shortened URL (like http://bit.ly/ckvllv) and adds the text “Check this out” to your tweet, which obviously, you can choose to delete.

There is no listen counter on ShoutOmatic, but people are able to reply directly on your message page. Here’s what anyone following the link to your message will see:

If Norm Levy has his way, marketers will start sending shout-outs right out loud to Facebook Fans and Twitter followers. Rather than a 140-character text message, Shoutomatic’s founder recently launched a product he describes as “a 30-second audible tweet.” The apps lets people personalize audio messages to send in emails or embed on Web pages, Facebook status updates or Google Buzz and Twitter streams. The app, Shoutomatic, lets people play the recording over and over again.  http://ShoutOmatic.com

>>>>> Please read the rest of the Article here: <<<<<

Give it up. When was the last time your shout-out was actually a shout-out? You tweeted it, or you put it in your Facebook status, or you Foursquared it, right? Well, there’s a new service in town called Shoutomatic that is bringing the noise back for those needing to represent. And, in addition to your friends, you could get a personal shout out from your favorite artist.

Long Island, N.Y.-based Media Street describes its product as “audible-tweets.”

<Please read full story at VentureBeat>

http://venturebeat.com/2010/06/03/shoutomatic-sells-shouts-from-celebs

[Photo: www.50cent.com]

Rather then become just another music site claiming to be the “end-all, be-all”, Beyond.FM honed in on being a very clever, timely tool for the Musician to use for promoting its “brand.”

Musicians can now, for the first time ever, give audio “Shout-Outs” to their fans directly to their Facebook pages and Twitter followers!  Within the artists’ profile on Beyond.FM, they get a very simple interface to record “Shout-Outs” on demand, at any time.  They can Shout-Out once an hour, once a day, once a week, or at any time they so desire.

They have 30 seconds for each “Shout-Out” to share with their Fans anything they would like to say;  including upcoming events and gigs, new album drops, where to buy their music, behind the scenes stories, gossip, etc.

New “Shout-Out” mechanism for Artists to audibly Shout-Out to their Fans on Facebook and beyond…. literally;-) http://Beyond.FM

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For pricing and to become a reseller of the eMotion Digital Frame line, please email sales @ mediastreetgroup.com

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For pricing and to become a reseller of the eMotion Digital Frame line, please email sales @ mediastreetgroup.com

IDC Research data shows that House Hold wireless penetration is currently at 45%, and growing dramatically. Digital frame total house hold penetration is 13%, and “wireless” represents less than 5% of total digital frame penetration which translates to plenty of room for growth and opportunity.

The average age of the digital frame purchaser is 38-43.  This age group is technology savvy, and if they purchase a wireless frame as a gift for their parents, knowing their parents limited technology expertise, they will probably deploy a wireless solution to connect the frame. IDC survey shows that ease of use/deployment is what will drive current frame owners to purchase another frame.  The eMotion Social-Connect utilizing the built-in LifeGoRound platform provides them with a compelling solution where they can upload photos and distribute to multiple frames with a click of one button.

Last years Digital Frame sales should be no reflection on future sales growth and opportunity.  2009 was a tough year all around in every category (with the possible exception of Apple products).   With the economy in turmoil, consumer disposable income declined and purchases shifted to focus on necessity rather than items that would be nice to have. As a footnote, one large “Digital Frame brand”  told IDC Research, as one example, that they expect a 5 to 10% growth in orders during 2010. They had a slight growth in 2009, and they are the market leader with 40 to 50% share….

According to IDC data, current 2010 lines ups of 8″ Wifi frames offer street prices between $129 to $149.

Besides its new 8″ eMotion Social-Connect, with a street price at around $140, Media Street will also be announcing a 7″ version that will cost about $20 less.

More Value & Social Rewards for Retailers to Sell WiFi Digital Frames:
When a new user signs up for LifeGoRound (http://LifeGoRound.com), which is a free, stand-alone social sharing platform, they are greeted with a  photo album from founders Norm & Michael Levy that show how fun and easy sharing is.  That album can be replaced by RETAILERS’ social network marketing efforts such as their Facebook pages and Twitter feeds.  From a retailers perspective, the best part about marrying digital photo frames to social media is its inherent, addicting, every day use… Finally, a digital photo frame worthy of sales year-round, not just the last 6 weeks of the year!

For more information, or to set up a face-to-face with Norm or Michael Levy: please email: sales @ mediastreetgroup.com

Since “Digital Photo Frames” began to populate American homes during Holiday Season 2006, statistics and retail sales have proven that, up until today, the Digital Photo Frame category has been a “seasonal” product mainly for “gifting”; Valentines Day, Mother’s Day, Back To School & Holidays.

As online social-networks have spurred new-found love and demand for sharing photos with family and friends, we are uploading more photos to the internet than ever before in our history. While family and friends have always turned to “photos” to relive our fondest memories, we are now taking pictures in ways never before done. Today, we update our Twitter feeds and Facebook feeds with new photos of the “moment”. We share what we are doing “today” rather than the way our parents only “snapped” special occasions (pull that photo out of the box of you with your birthday hat on playing pin-the-tail-on-the-donkey:-).

Due to our new social-behavior we have more content being created by us and shared with us and we want to be able to enjoy all of the content in a more social and cozy environment than on the cold computer monitor.

Media Street has developed a new social-media-sharing platform that allows everyone to enjoy all of the content they have online including but not limited to: Facebook photos, Flickr, Picasa, Photobucket, Youtube and also their Twitter feeds and Facebook news & status updates. You can also stream any and all of your favorite content from any of your sources including People magazine, Parenting magazine, ESPN, New York Times, Wall Street Journal, TMZ, Mashable, etc, etc.

With the development of this next-level social-sharing platform called “LifeGoRound”, all WiFi (internet connected) Digital Photo Frames, will finally become a year-round sought-after consumer electronic.

The world’s first LifeGoRound-enabled frame is the eMotion Social-Connect Digital Photo Frame. The eMotion Social-Connect was demonstrated by the COO of Facebook at a high-tech conference in Silicon Valley and hailed as a “new and clever way to enjoy your Facebook photos.”

For more information and to set your company up to distribute the ‘eMotion Social-Connect”, please email (sales @ mediastreetgroup.com) or call us (888-633-4295, ext 14).

If you are a device manufacturer and would like to enable your device to receive content from LifeGoRound, please email bizdev @ mediastreetgroup.com